Reedeux Media

John Dong/ chief financial officer

With over 30 years of experience in finance, John Dong serves as Reedeux's Chief Financial Officer. John is a seasoned executive finance professional with extensive expertise in high-growth business conversions including restructurings, raising capital for startup companies, leading SED / AIM S-1 registrations, and SOX404 implementations. During the past seven years alone, he has raised over $300 million with two international NASDAQ firms, and a high-tech startup in Silicon Valley. As CFO of Senior SEC officer in the preparation and filing of two S-1's and subsequent SEC and AIM (London Exchange) filings and coached executives on drafting earning scripts, call strategy and etiquette.

Prior to that, John helped found two consulting firms, specializing in acquisitions, turnarounds, IPOs and divestitures. The firms built on John’s broad knowledge of high-tech development, and focused on venture capital, international manufacturing, as well as bio- tech and green-tech startups.

Before starting his consulting firms, John spent five years as a senior internal consultant with Wells Fargo Bank and led the IPO effort for San Francisco Federal Savings. John then lead the Mergers and Acquisitions group for Computerland Corp where in an eighteen month period, he completed divestitures of over 12 entities, grew sales to $1.6 billion, and directed acquisitions of over 50 entities in a high tech franchise environment. John was also the Chief Financial Officer and a board member of DV Capital, a diversified venture capital firm which managed a $150 million carve out line with Lehman Brothers for its infant stage leasing and financing companies.

As the CFO of BriteSmile Inc., a global leader in teeth whitening (NASDAQ: BSML), he was instrumental in increasing EBITDA by over 40%, reducing debt by over 60%, and increasing share value by 1200% with extremely limited resources. While at BriteSmile Inc., he led a capital raise of $8.5 million in a private placement company.

John graduated from University of California at Berkeley with a Bachelor's Degree in Accounting and Finance. John also holds an MBA and earned CPA credentials with Coopers & Lybrand, Int'l.













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