Sheldon I. Altfeld / president of reedeux productions
Mr. Altfeld is considered a renowned cable pioneer. In 1979, when the cable industry was still in its infancy, he created The Silent Network, a national cable network dedicated to programming for the deaf and hard-of-hearing community. Under his leadership, The Silent Network grew from 2 million households to 17 million households in ten short years. Since 1990, when he sold his network, he has become known as “The Cable Maven,” and currently assists others with their dreams of following in his footsteps as a cable entrepreneur. He conducts a series of seminar’s in Los Angeles and throughout the country on “How to Start Your Own Cable TV Network,” “Making Sure That Every Frame Is A Rembrandt” (covering TV production), and “Getting Your TV Programs On Cable,” (which focuses on Leased Access programming opportunities.) In addition, he owns a public relations firm, HoopLA P.R., which handles promotion for celebrities, theatres and cable networks; and he serves as Production Manager for PetCARE Television Network and KidCARE Medical Television. In addition, he is partnered with producer Temma Keatan- Hammond in Northern Nevada, and with producer-director David H. Pierce in Texas.
He recently directed an hour-long special based on the best-selling book, “The Art of Victory,” which received the coveted 2008 Special Jury Award at the WorldFest Houston International Film Festival and the Award of Distinction at the 2008 Communicator Awards; the sitcom, “Two For Tee;” “Herb Larson...Off-Hand,” a celebrity-interview talk show for PBS, which won a 2006 Bronze Telly Award and a 2006 Bronze Remi Award at the WorldFest Festival; “Darci Decorates,” a party-planning and cake decorating program, which also won a WorldFest Bronze Award; “Dr Fitness Fit Tips,” an exercise program; and “A Feast For The Eyes,” which highlights the art of food styling. He served as Supervising Producer for “A Glimpse of Heaven and A Taste of Hell,” which won a Silver Remi Award at 2008 WorldFest and a Telly Award.
Over the more than half a century that Mr. Altfeld has been a producer, director and publicist, some of the personalities he has worked with include Leonard Nimoy, Lorne Greene, Richard Dawson, Edward G. Robinson, Monty Hall, Sam Jaffe, William Shatner, Nanette Fabray, Louise Fletcher, Julie Newmar, Lou Ferrigno, Ray Bradbury, Dennis Cole, John Schneider, Norm Crosby, Art Linkletter, Ginger Rogers, Steve Allen, James Garner, Rhonda Fleming, Stella Stevens, Jack Palance, Ernie Hudson, Dennis Weaver, John Ritter, Col. Buzz Aldrin, Barbara McNair, Larry Hagman, Barbara Eden, Linda Evans, Gerald McRaney, and Shirley Jones.
Listed in "Who's Who In Entertainment," Mr. Altfeld has produced, written and/or directed more than 3,900 TV shows for NBC, ABC, CBS, PBS, Metromedia, RKO-General, Fox, Disney and various cable networks. In addition, he has produced over 5,000 hours of radio programming and more than 200 stage productions.